One of my favorite Art Directors SooJin Buzelli called me about doing a new job for PLANSPONSOR, a simple one page Illustration. This was a very simple concept taken from one of the usual 50 or so thumbnails. I think the design on this spread worked so well and really played off the color in the sky. Some last minute scrambling to get it all tweaked right I added the northern lights to give the horizon a sort of mystical feeling.
A very simple limited color palette to keep that starry evening feeling. Conceptually the advisor on the bottom is helping the client reach for the stars. Really a literal interpretation of the "Service Stars" line.
Originally the figures were obscured by clouds, but in the final version I decided to nix the clouds to make the image read faster.
This lower illustration was an after thought. A naive, graphic direction I thought of and presented as an alternate. It received warm reviews but we stayed on track with the original direction, which SooJin felt was more appropriate.
Much thanks to SooJin and the folks at PLANSPONSOR.